Ubernik (music concerts on wheels)
Saint Petersburg, Kazan, Krasnodar, 2022
DPG Russia
The Uber brand's image campaign "Come with us in 2022" brought together cover musicians, bloggers, and residents of St. Petersburg, Kazan, and Krasnodar. In specially decorated holiday homes on wheels, moving around three cities of Russia from 12:00 to 22:00, everyone could listen to a live concert performed by cover musicians, make a wish and receive New Year's gifts.